Mobile Landing Pages

Today, with the development of mobile devices, people start to use them more frequently than desktops. With many new updates it becomes smoother using mobile devices. That’s why it’s very important for your website to have a well done and smoothly working version. And its optimization is very important too.

You have to continuously do updates, and they must be standalone events, which are still interconnected. They must include updates for SEO, website appearance, its optimization, etc.

Your updates must be closely related to performance upgrade, because if something goes wrong, your users may stop trusting you. With the more frequent use of mobile phones, they also prefer to browse landing pages and research from their smartphones. Approximately 56% of internet users use their mobile device to research for something in the web.

This is why you need to build perfect mobile landing pages, that will “welcome” your users and give you the first impression. And these mobile landing pages are a little bit different from a desktop landing page.

In any case, it’s better for you to make mobile landing pages more simple, but filled with best content. Be sure, that your content on mobile landing pages has a clear and specific call-to-action (CTA). It can be placed anywhere, at the top, middle, or below of the page.

Today the best call to action for mobile devices is “Call us”. And when it’s a tappable button or a link, it gives people a chance to call you, not forced to stop searching for local businesses. Of course this may give good impressions about your company for people who found you for the first time.

Speaking about purchases. Mobile users are making more purchases than desktop users. This can be easily seen with data from Jumptap, that shows that, smartphone mobile commerce revenues amounted over $14.8 U.S. in 2013. Only in U.S. there’s an amount of m-commerce that’s whopping over $25 billion.

And for 2018 it may only increase, because technologies continue to develop and people start using smartphones for searching, buying and other actions more frequently.