APP STORE OPTIMIZATION 2020

Recommendations:

1. Always check changes in the App Store and Google Play
2. How to Optimize Google play ,  App store  and Windows Store App page each year
3. Check any updates online by  Search Engines or Forums like Reddit etc

Better way to contact us and we can Analyze your App and tell you the best ways to boost your app and get more users.

BC we have a great and professional team who can help you with that.

Mobile Marketing

Mobile marketing is aimed to reach your target audience on their smartphones, tablets, and/or other mobile devices, via websites, emails, SMS and MMS, social media, and apps.

Everything people did with computers is now available to do with mobile devices, whether it’s viewing emails or visiting websites. 80% of internet users own a smartphones.

Of course every company’s mobile strategy will differ from others, depending on the industry and target audience. Mobile technology is all about customization and personalization. So is mobile marketing.

First of all, you need to understand your audience. Buyer personas are very valuable to help you with that. Buyer personas are the abstract representations of different types of your customers. Create a profile that will describe the background of each of them (job description, main sources of information, goals, challenges, preferred type of content, objections, role in the purchase process, etc.). It’s easier to create right marketing messages when you perfectly know, who is your target audience. Also think of details, that describe their mobile habits.

You can use analytical tools like Google Analytics or survey clients about their mobile web usage to understand the mobile traffic. A/B testing compares two versions of the same campaign. All types of data will help you develop audience personas.

After understanding your target audience, you must set your goals. You need to understand what success looks like for you.

Everything you come up with must be tested and optimized, if needed. You need to focus most on engagement, acquisition customer service, etc.

While looking to your data, that you have collected, pay attention to mobile behavior (reveals how well your mobile content engages your audience), mobile conversion (indicates whether or not some of your key landing pages need to be optimized for mobile browsing), device category (displays the quantity and quality of much mobile traffic to each individual page on your site, it may need to be created by yourself), etc.

Thanks to all this information, you can understand which search queries may be leading mobile traffic to your site, what content your mobile audience is most interested in, and which pages you need to optimize for mobile browsing first.

Basic SEO Terms

You actually need to know SEO’s basic terminology, to properly use it.

Organic search: When someone types a word or phrase in search engine, and click on any non-sponsored link, that’s organic search. Search engines show us two types of links: paid search results (Ads or Sponsored links) and organic search results (everything else that is not sponsored or is not an ad). And of course the higher is the rank in organic search, the more likely people will click on it.

Featured snippet: The featured snippet is a small box with an excerpt from a page near at the organic search results that links to that page. It usually has a goal of answering a question or sharing some basic information about a topic that is useful for you.

Keyword: A keyword is a word or short phrase that shows a search engine what your website or one of your pages are about. When someone performs a search, search engine looks for pages that contain keywords relevant to that search. And don’t forget you should spend a significant amount of time researching the best keywords for your content.

Search query: What is being typed into the search box is a search query. And there is a thin line between search query and keyword.

HTML Tags: “Hypertext Markup Language” (HTML) is what tells browsers how to display the website, and HTML tags divide those pages up into different sections, that are formatted in different ways. For SEO the three most important tags are headers, title tags and meta descriptions.

Headers: Every page has a part that has bigger, bolder letters. These are called headers or heading tags. Headings help your site visitors find what they need, and search engines understand what your article is about to show them for search queries. Using strong keywords in headers helps your page rank up.

Meta descriptions: A meta description is a short text, that tells what your page is about. Meta description is shown immediately below the link in SERPs. But it’s not an easy thing to write. Meta description must be short (160 characters or less) to fit into the search results and to make searchers click on your article. Don’t forget to put few proper keywords there.

Links: Link is a clickable text, that redirects you to another web page. The part of the link you click on (usually underlined and in a different color, in most cases blue) is the anchor text. Links are useful to SEO in many ways. Internal links (links that send you from one of your pages to another) are the best way to boost your newly created pages in search rankings, or show search engines how your different pages are connected. They can also encourage users to check out other parts of your website, which is good for your search results as well as your brand.

Media Coverage

Another way to make people hear about you is getting reporters to cover your brand. It’s not just a free advertising, but also a great way to boost SEO for your small business. As we’ve mentioned before, when your links are being shared on websites, that have high ranks, it will also help your own page too rank up. And of course it also comes in symbiosis with your local SEO strategy, what gives your brand a much better search traffic. There are many tools, that can help you for getting earned media coverage, but the best one is HARO (Help a Reporter Out), which is absolutely free.

Reporters always look for new material to write articles about, and your business can be one for them. Of course not every single reporter will choose to write about you, but you spend a lot of time on writing high-quality content, that people will be interested in, so someone will write about your business.

Those links, that will be shared by reporters will boost your SEO surprisingly much. But here are 3 tips, that will help you get good content, that will be good enough to be shared on media:

1.    Pitch a story. Journalists and bloggers have very tight schedules. They don’t have much time, that’s why they will surely ignore messages like “I have a great idea! Contact me to learn more!”. Get to the point immediately and write out what you want to tell them. After that, if they are interested, they will choose to contact you by themselves.

2.    Be succinct. Don’t write stories about your little adventure as a small business owner. Keep it short. First write a short greeting, then get to the point. Just try to make your paragraph enough to make them fully understand what you want from them. If it’s necessary to give full comprehension of your idea, then it’s alright to go longer, but you must make text in way so they can get the point by reading only few sentences.

3.    Dot your I’s and cross your T’s. Make sure your contact information is correct, and carefully edit your pitch. You may even need someone, to check your spelling, punctuation and organization, to make sure everything is in order, so it doesn’t scare them away.

Getting your brand covered by reporters and bloggers is hard, because if you are a small business owner, they may think that, even if you have a great idea, it will be an absolute waste of time, to write about you, your brand and your great plans to come. Just write everything right and someone surely will be interested in making you a hero of today’s new publication.

How to Research Keywords for SEO

To create an effective SEO strategy, you need to do keyword research. First of all, make sure, that your website doesn’t have any problems with your content, that can hurt your rankings in search engines.

Do your researches, depending on your organic and paid search traffic, backlinks, ranking keywords and competitors. You need to understand the market, that’s why you can also use some specific websites, that can give you all necessary data, if you give them your website URL.

If you already have any keywords, that helped you to get a high enough rank in search engine result pages (top 10 or at least top 20), you must use them as the foundation of your future SEO strategy. Don’t forget about CPC (cost-per-click), it shows how paid search costs for that keywords, which can help you estimate their value for you.

Another important factor for your strategy is volume. The higher is your volume, the more searchers are going to see your page when they search for that particular keyword.

But remember anyway, high CPC or volume doesn’t always indicate, that a keyword is valuable to you and your business. Keyword research depends a lot on industry, sphere of your activities, location and many other factors.

Some keywords may be lousy. They can have vey little searches per month. But if they are somehow connected to your business, then it still must be used. These types of keywords have low competition, and are very targeted, because anyone who searches for it automatically becomes a potential customer.

Ideally, you must target keywords that have good volume, are relevant to your business, and have a high potential for conversion. Look for patterns in the keywords. You can use them in future to form your content strategy. For small business SEO, it’s usually best to focus and concentrate on few topics only, that are most capable of bringing customers to your website. Always keep business model of yours in mind.

How Much Does SEO Cost?

The short answer to this question is, it depends on what you want and how you want to do it. For small businesses it can depend on many things like:

What content do you need? First of all, you need to remake your lading page. It must be good and SEO-optimized. Making it that way will take a lot of time and effort. Many companies also use blogging. And you will also need press releases (they help bringing in traffic) and links, not forgetting about email newsletters as well. Prices among SEO marketers may vary a lot. Some companies may charge ten times as much as others do. It’s probably not a good idea to work with ones who offer services for very low or very high prices.

Do you need social media? With social media, there’s actually a simple rule, that you need to know: do it right, or don’t do it at all. You don’t have the power of big businesses, SMM that’s not at good quality will not damage them, but it will damage you, because you’re a small company. That’s why you must update regularly, write posts that create conversation with your audience, and get back to people very fast when they send you comments or messages. Also always create content that’s useful, amusing or fulfills your users’ needs in some way. In this case website or blog content is a good option, because if you don’t give some value to your audience, you won’t have much of an audience. Social signals are important for SEO. Social isn’t something that works for every company, but if it does for yours, then it’s an absolute must.

Will you do any of it yourself? SEO demands a lot of time investments; it needs good writing skills. That doesn’t mean, that you can’t do it by yourself. Many marketing companies will provide you with all the tools and knowledge you need to start improving your businesses SEO by yourself. You just need to know exactly what your business needs, what kind of content does it need and how many times per week you must make a post (all of these may also depend on the sphere of your activities).

There are many other questions that need to be answered, like quantity of pictures, videos, text or number of keywords that’s normal to use in content. But as we have already talked about that many times, let’s pass on.

It’s important to be realistic with yourself. You may not have the writing skills to create the best blog in the world, and, if you own a small business you probably don’t even have enough time to do all your content. So if you’re on a tight budget, maybe you should consider a hybrid approach. For example, you could write one blog a week and while outsourcing all the SEO optimization and other content work to a partner of your choice.

Small Business vs. Big Business

Since its appearance web has developed a lot and it created a huge playground for small businesses. In the past you had no chance of competing with giants of your industry. But today, using just a little strategy, your small business can enter in competition with them.

In the beginning big businesses have an advantage in SEO (they may even have entire departments, who work on this), but if you use the right strategy you can find their weak spots and fight your way to the top, even if you are a startup. You just need to focus on what is your strength.

If a company wants to compete with another company, that’s more successful or even #1 in the web, they’d have to spend at least $1 million per year to generate enough targeted organic traffic.

Of course it’s a hard work, but it’s still possible for you to create a killer SEO strategy and dominate larger competitors.

SEO and Content for Small Business - Who is King?

Among marketers there’s a cliché: “content is king”. This comes from Bill Gates’ thesis, but the original one was: “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting”, He predicted that content would be an important part of business work online. We can see, that he was right. But it can be easily misinterpreted. A lot of companies think content works like this: more content = more views = more leads = more money.

Of course not every type content, written by anyone can be a king. And not every content can boost your search engine results. In fact, lousy content can really hurt your search engine rankings and drive away your leads. Content works well when your audience fill connection with it. So it must be well-written and well-targeted.

Sometimes big companies make their websites filled with lousy and low-quality content, and they will get away with it somehow. And sometimes small businesses see pages like this and think that they can also get away with this.

If you’re running a small business, then probably you don’t have the same cash to spend on advertising and marketing that big companies do. Going “all-in” is not a solution. Instead, you have to target relevant audience and develop efficient strategy. You need to prioritize few high-value keywords, or buy few low-cost ads. Big companies can create a huge amount of content and fill the web with it. Thanks to their size, they have a lot of "built-in" audience. That counts for a lot in SEO and creates positive feedback towards their companies. The more traffic you have, the higher ranking you get.