Small Business vs. Big Business

Since its appearance web has developed a lot and it created a huge playground for small businesses. In the past you had no chance of competing with giants of your industry. But today, using just a little strategy, your small business can enter in competition with them.

In the beginning big businesses have an advantage in SEO (they may even have entire departments, who work on this), but if you use the right strategy you can find their weak spots and fight your way to the top, even if you are a startup. You just need to focus on what is your strength.

If a company wants to compete with another company, that’s more successful or even #1 in the web, they’d have to spend at least $1 million per year to generate enough targeted organic traffic.

Of course it’s a hard work, but it’s still possible for you to create a killer SEO strategy and dominate larger competitors.

SEO and Content for Small Business - Who is King?

Among marketers there’s a cliché: “content is king”. This comes from Bill Gates’ thesis, but the original one was: “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting”, He predicted that content would be an important part of business work online. We can see, that he was right. But it can be easily misinterpreted. A lot of companies think content works like this: more content = more views = more leads = more money.

Of course not every type content, written by anyone can be a king. And not every content can boost your search engine results. In fact, lousy content can really hurt your search engine rankings and drive away your leads. Content works well when your audience fill connection with it. So it must be well-written and well-targeted.

Sometimes big companies make their websites filled with lousy and low-quality content, and they will get away with it somehow. And sometimes small businesses see pages like this and think that they can also get away with this.

If you’re running a small business, then probably you don’t have the same cash to spend on advertising and marketing that big companies do. Going “all-in” is not a solution. Instead, you have to target relevant audience and develop efficient strategy. You need to prioritize few high-value keywords, or buy few low-cost ads. Big companies can create a huge amount of content and fill the web with it. Thanks to their size, they have a lot of "built-in" audience. That counts for a lot in SEO and creates positive feedback towards their companies. The more traffic you have, the higher ranking you get.