Skyscraper Technique

Talking about white hat SEO techniques, one of the most powerful and result-oriented one is the skyscraper technique.

If you want your content to be more impactful, you must use this technique. This technique may increase organic traffic by approximately 110% in just 2 weeks. For small business, content marketing is not actually working, because people use it like a ball, they throw it against the wall and wait for something to happen.

Remember, you must reach your target audience as soon as possible, before your competitors do that. You can’t let yourself wait any longer. People will not share your content on their own. It would be awesome if they do. This is where Skyscraper technique helps you. It makes right people to read, share, cite, link to, and amplify your content. It can’t be successful with only great content or great marketing; they both must be present here.

Here are 3 steps you need to make, to use the skyscraper technique properly:

• Find link worthy content. Different topics have the potential to draw people’s attention, but unfortunately most content writers aren’t so creative, while others are lazy. You must ask yourself a question: after reading any of my articles, will searchers get the answer to their questions?
• Create something even better. The purpose of the skyscraper technique, isn’t to create another article on the same topic, but to stand out, and to attract readers, influencers, power users and social media experts. Creating a highly useful content begins with the headline. After dealing with it, you must work on the content itself. Remember create a more useful, in-depth, interesting, shareable, and linkable content. People trust experts, so use a lot of data in your content, statistics, case studies, charts, research studies, etc. Also write content in a way of dialogue.
• Reach out to the right people who can amplify your content. Human are attracted to the best. When your content is the best, it comes to right people, who can bring you good user base. Influencer marketing has become a very powerful force in digital marketing. So if you want to get ahead of your competitors, you need to work with influencers with lots of likes on Facebook, followers on Twitter, loyal connections on Google+, etc. Whether it’s a short interview, collaboration, strategy or something other, you must work with influencers.