Long-Tail Keywords

In past SEO depended on a 500 keyword article because that was all that Google wanted. Today, the game has changed. Now it’s more about long-tail search queries or keywords rather than specific phrases with some keywords, because first ones perform 2.5x better than the others.

But what are search queries?

There is one main difference between keyword and search query:

1)    Keyword is a phrase that you use to get to the top 10 results on search engine’s first page.

2)    Query is a phrase that a user types into the search engine line in expectation of a very relevant and useful result. Users usually don’t care about the query, as long as they get the most relevant result.

Yes, these two are actually almost the same thing. Almost! Keywords don’t reveal the full intent of our searches. On the other side queries have intents behind them. These intents are exactly what search engine look for in today’s SEO. But if you want to bring high traffic to your website, you may want to focus on long-tail queries.

Most of traffic of long-tail queries are sent to websites and blogs. That’s a great solution for those who have limited budget. When you own a small business, you need the best way possible to connect with customers. People type long-tail search terms, when buying or searching for something, in the search engine.

If you are a startup and don’t have huge budgets, then you better don’t even try using keywords, if the field is full of giants. But you can do something even better than that. Try using not so obvious keywords and queries, connected to the sector. Long-tail keywords may not generate a lot of traffic like head keywords, but the more keywords there are and the richer and more helpful content you create, the more qualified traffic you’ll receive on your website.

There’s one more reason why you should pay more attention to long-tail keywords. There are not many chances that people who search “headphones” are actually in buying headphones. But if they search “in-ear headphones reviews” are truly interested in buying headphones.

This doesn’t mean that you must ignore head keywords at all, just use them creatively. Put them into your article or blog post, so they look natural, and focus on answering questions in the query.